Zarya Suites
Client
Zarya Hospitality
Year
2022
Duration
6 weeks
Role
Brand Identity
Overview
A full visual identity for a boutique hotel group opening three properties. Wordmark, signage system, room collateral, and a digital brand guide.
The Challenge
The ownership group needed an identity with a distinct local character that would still read as premium to an international business travel audience.
Our Solution
We developed a logotype drawing on constructivist typography — geometric, authoritative, and warmed by a restrained amber palette. The system scales from key cards to building signage without losing coherence.
BrandIdentityPrint
