BelyaevStroy
Client
BelyaevStroy, Saint Petersburg
Year
2026
Duration
8 weeks
Role
Brand, design, development, content and SEO
A website for a family construction company: timber-frame and aerated-concrete houses built turnkey around Saint Petersburg. A catalogue of house designs with facade renders, floor plans and turnkey pricing, plus mortgage help, plot vetting and new-build inspection.
The Challenge
Custom home building sells on trust, not square metres: a client hands a contractor several million roubles and a year of their life. A faceless “turnkey houses” site is indistinguishable from a hundred others, and buyers fall back on comparing price alone.
Our Solution
We built the site around the owners' surname. The about section names the people who show up on site and who prices the estimate, and the promises live in the contract rather than in a marketing block. The catalogue gives area, timeline and turnkey price before any phone call — nobody has to trade a number for a ballpark. Catalogue structure and semantics were built for search across Saint Petersburg and the region.
